Brazil launches media campaign against cocaine use

Edited by Juan Leandro
2013-11-29 13:04:25

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Brasilia, Nov 29, (RHC), -- The Brazilian Justice Ministry on Thursday launched a nationwide media campaign against the use of crack cocaine.

According to a report by state news agency Agencia Brasil, the campaign aims to support the anti-addiction program called "Crack, you can beat it," launched in 2012.

The campaign includes ads in dailies and on TV, radio and the Internet, raising awareness about crack cocaine addiction, drug trafficking and the importance of support for addicts in recovery.

Crack cocaine use is a major problem in Brazil's largest cities and is now spreading to smaller towns.

Brazilian authorities say there are at least 370,000 crack cocaine users in Brazil's largest cities, and 14 percent of them are children and teenagers.



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