The Hermanos Saíz Association of Cuba continues its preparations today for its 40th anniversary celebration next year with the launch of the Alma AHS campaign.
“We are already celebrating with a broad and varied program that will extend beyond the walls of our usual headquarters in Havana’s Pabellón Cuba,” the organization announced on social media.
The campaign joins a diverse group of activities developed by the AHS, such as the welcoming ceremony for new members, the 13th Meeting and Competition of Young Radio Broadcasters “La Vuelta Abajo,” the 1st Meeting of the Cuban School of Guitar, and the collection of donations for Cubans affected by Hurricane Melissa.
The title reflects the association’s role as the heart and soul of young artists, embodying the creativity of its members and their ongoing growth.
In a previous press conference, the designers explained that the slogan “20+20” highlights the youthful spirit of the AHS (Hermanos Saíz Association) and that the three posters, each with two versions, offer a conceptual nod to different artistic expressions.
The official music video, directed by Linn Fernández, features performances by musicians Christopher Simpson, Eduardo Corcho, Ernesto Luis, and Abel Geronés, the publication adds.
The Hermanos Saíz Association was founded on October 18, 1986, and brings together young artists and intellectuals from Cuba, providing spaces for discussion, exchange, and the promotion of talent.
